Brazil. Argentina. Sweden. Denmark. Colombia. Ecuador. USA. Nicaragua. England. Poland. Art Directors. Architects. Anthropologists. Planners. Copywriters. Doers. Sociologists.
That´s what I call a fucking diverse group of creatives. Although we are from different countries we are talking the same language when it comes to ideas and innovation.
It is going to be awesome to create together for the next couple of weeks. Especially since this project has the muscles to actually make shit happen. For real.
The output of this project is not going to look like anything that has been created before. It is an experiment that either will fall on its stomach and crush its dick on the pavement or lift like a hunting eagle and change how the industry works in order to reach and affect consumers.
The Fly Garage has started.